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2013 | Concept_Product Launched

 

Client | Bonia Group Berhad

 

Fashion

 

In 2013, SEMBONIA revealed its limited edition collection of tote bags designed by SPARK at its boutique Kuala Lumpur. The collection featured eight distinctive designs inspired by “everyday life”, objects as a product of Sembonia “lifestyle”, celebrating the relationship they have with their customers and their fashion brand culture. The project represented SPARK’s first collaboration with a fashion brand, and a very different expression of our intention to create something uniquely different. We constantly look at people, what they’re doing, human behaviour is a fundamental inspiration to us as designers, endlessly fascinating.
The opportunity to design a series of bags for Sembonia was as much a product and vision of lifestyle as they were a business idea, part of the long tradition of architects experimenting with the decorative arts.

“THE PROJECT REPRESENTED SPARK’S FIRST COLLABORATION WITH A FASHION BRAND, AND A VERY DIFFERENT EXPRESSION OF OUR INTENTION TO CREATE SOMETHING UNIQUELY DIFFERENT. WE CONSTANTLY LOOK AT PEOPLE, WHAT THEY’RE DOING, HUMAN BEHAVIOUR IS A FUNDAMENTAL INSPIRATION TO US AS DESIGNERS, ENDLESSLY FASCINATING.”